The spooky season is upon us, and this means costumes, parties, trick or treating, pumpkins and terrible puns. They can be invaluable when promoting your business so if you can’t beat them, join them!
In this post, we discuss 6 excellent ways that you can promote your business during the run up to Halloween, appealing to existing customers and extending your reach to new ones. By immersing yourself in the fun side of Halloween, you will raise your brand’s visibility and get your profits on an upward trajectory.
1. Spooktacular Bargains.
It can sometimes be hard to convince your customers to part with their hard earned cash, but everyone loves a bargain, so now is the time to show them how much they can save. This is the time of year when businesses start clearing out their summer stock and introducing winter lines so showcase your discounted products on your website, at the front of your store and on social media to generate excitement amongst your followers as you clear your shelves and offer superb savings.
2. Excl-wooo-sive Events.
Why not host a Halloween party or book a stall at a local event? Not only does getting your face seen in the community increase your brand’s visibility, but it gives you the opportunity to attract new followers. Issue loyal customers with lanyards, wristbands or badges, allowing them to gain exclusive access to your events. These will quickly become prized possessions and a badge of honour!
3. Phantom-free Partnerships.
Influencers are the future of marketing, and now is a great time to partner with someone whose values and ideals align with those of your business. Perhaps they are already using your products, or maybe you just think they should! Reach out to influencers who you think would be interested in forming a mutually beneficial partnership with your brand and discuss the possibility of launching a collaboration this Halloween.
4. Ghoulishly Good Deals.
Your business is probably already well known for delivering excellent customer service coupled with outstanding value for money, but there is no harm in making your deals even better at this time of year. Appealing to customers at Halloween means that you will be at the forefront of their thoughts as Christmas rolls around, and that is when they are most likely to be spending money. A little time spent now reaching out to your followers and subscribers is likely to pay dividends in the not too distant future.
5. Creep It Real.
Though it can be tempting to throw yourself into Halloween promotions, it is important to remember that converting leads is the main purpose of every marketing activity, so stay true to your values and watch your cash flow. Issuing promotional marketing material such as pens and trolley tokens in mailshots and as free gifts with seasonal orders is a low cost, proven strategy for engaging with your target audience so is always worth considering when looking at ways to raise your profile.
6. All Treats, No Tricks.
Competitions are one of the best ways to generate a buzz and Halloween is one of the best times of the year to participate in outlandishly good giveaways. By rewarding your audience’s participation with freebies, money off vouchers and exclusive discounts, you can increase your reach and see profits soar. Social media offers immediate access to your target demographic, and by encouraging people to like, subscribe and share your posts to enter into competitions, you become visible to all of their contacts too. Make the most of this opportunity by offering meaningful and exciting prizes that will pique their curiosity and keep them coming back for more.
Finally, have fun with it! If there is one time of the year when you can throw yourself into silly celebrations, this is it. So bring out the black cats, brooms and pointed hats, invite suggestions from your workforce and celebrate the opportunity to excite and entertain your customer base.
For advice on selecting and tailoring promotional marketing material for your business, please contact the experienced team at Lancaster Printing today. We would be thrilled to be part of your Halloween marketing endeavours.
