It can be hard for charities to raise the money they need, as a financial investment is often necessary to raise their profile and build brand awareness, but every penny spent on marketing is money diverted from the very cause… READ MORE
16th October 2024
It can be hard for charities to raise the money they need, as a financial investment is often necessary to raise their profile and build brand awareness, but every penny spent on marketing is money diverted from the very cause… READ MORE
19th September 2024
The spooky season is upon us, and this means costumes, parties, trick or treating, pumpkins and terrible puns. They can be invaluable when promoting your business so if you can’t beat them, join them! In this post, we discuss 6… READ MORE
22nd August 2024
Lancaster Printing is proud to be a family run business with over 15 years’ experience in the promotional merchandise sector. We have, over this time, built a strong reputation built on authenticity, trust, transparent pricing and the provision of high… READ MORE
25th June 2024
The Olympic Games Paris 2024 will run from the 26th July until the 11th August 2024, and it is anticipated that 1 billion people from around the world will watch the event, with 326,000 attending in person. This makes it… READ MORE
13th May 2024
The sun has finally made its appearance after a very wet and cold winter and to celebrate, here are five ways in which you can use promotional merchandise to promote your business this summer. 1. Align Your Brand with Major… READ MORE
11th April 2024
We are living in an increasingly security-conscious world and lanyards are a proven and effective way in which event attendees can be identified and their access controlled simply and efficiently. Lanyards are worn around your neck and can be personalised… READ MORE
20th March 2024
When your competition is focusing on their digital marketing efforts, you can stand out from the crowd simply by being different and pursuing a more traditional marketing strategy. In this post, we explore five unique ways in which you can… READ MORE
12th February 2024
In business, it has long been understood that you need to spend money to make money. For not-for-profit organisations such as charities, it can be hard to justify spending money when every little raised could make a dramatic difference to… READ MORE
22nd January 2024
Business promotion is essential, and as we enter 2024, we note the increasing reliance on digital interactions. 5G, the Internet of Things, super-fast broadband and so forth mean that modern consumers are being targeted by marketing executives every time they… READ MORE
13th December 2023
You may feel as though all of your clients and customers are online but focusing all of your business advertisement efforts into the digital environment is not the right move. As virtual encounters often give way to miscommunication and confusion,… READ MORE
8th November 2023
It is so easy to fall into cliches with your winter advertising ideas, so the team at Lancaster Printing are here to help you to think outside of the box. Steer clear of pumpkins, turkeys and red noses and think… READ MORE
31st October 2023
In a challenging economic climate, businesses need to work hard to stay ahead, to grow their market share, to increase their visibility and to expand their customer base. Business advertising is essential to attract the attention of new customers and… READ MORE
18th September 2023
If you want this Halloween to be a spooktacular success for your business, you need to act now to boost your brand visibility. Don’t ghost your customers or fade into the background like the invisible man. We urge you to… READ MORE
8th August 2023
Those four years have rolled around quickly, haven’t they? It feels like just yesterday that South Africa lifted the World Cup trophy, but now we’re ramping up for another go at seizing the title, and hopefully, this year, our men’s… READ MORE
14th July 2023
Freshers Week is one of the most exciting events on a student’s calendar, as it signifies the start of their journey into independence. Many will be moving away from home and their family for the first time, they will be… READ MORE