Most small business owners will attest that running a business takes up most of their waking hours. When they’re not physically at their desk or in front of a laptop they’re thinking about some aspect of the job. It’s easy… READ MORE
Blog
Use of Colour in Marketing and Advertising
28th September 2019
Colour is at the forefront of everything we do. Whether we’re creating silicone wristbands, lanyards, trolley coins or car air fresheners, colour is one of the most important elements. It helps build brand identity, and helps customers form that crucial… READ MORE
Marketing Advantages of Small Businesses
26th September 2019
For small organisations and individuals, the prospect of competing with larger businesses can seem daunting. But there are many areas where small businesses have an advantage. Marketing is one of these. The Ability to Create a Personal Experience It’s easy… READ MORE
Promotional Products for Schools
4th September 2019
For the last 15 years Lancaster Printing has supported schools, colleges, universities and LEAs by providing a range of promotional products. We work closely with these educational institutions to provide high quality items that help organise school mealtimes, identify staff… READ MORE
Promotional Products for Outdoor Events
24th April 2019
With summer just around the corner, it’s time to plan your outdoor events and ensure you order your promotional products on time. We have a range of promo gifts, giveaways and other merchandise, whether you’re planning a sporting event, sports… READ MORE
Festival Season 2019
25th March 2019
It’s that time of year again. The sun is shining and we’re looking ahead to festival season. It seems like each year there are more festivals to choose from, catering to all tastes, and this year is no exception. If… READ MORE
How to Integrate Promotional Products into Your Marketing Activities
17th March 2019
It is well documented that the most effective marketing campaigns include integration of carefully-planned strategies, targeted activities, and utilise online and offline channels. Including promotional products into the mix brings together several strands to add impact and create a buzz…. READ MORE
Fundraising with Printed Silicone Wristbands
4th March 2019
The majority of our customers are businesses. They come from a variety of sectors including education, healthcare, retail and leisure. The businesses we work with know the value of incorporating promotional products into their marketing strategies. They use tried and… READ MORE
Silicone Wristbands: Small Items, Small Cost, Big Impact
27th February 2019
We have said before that silicone wristbands are, year on year, our most popular products. Not only do we receive significant repeat orders from loyal customers, but we also attract a steady stream of new organisations. We’re always interested to… READ MORE
Silicone Wristbands And The Customers Who Buy Them
3rd April 2018
Whatever the time of year silicone wristbands are our most popular product by far. We find that once customers have purchased them they return to us time and time again. There are several reasons for this: The bands themselves are… READ MORE
Event Marketing Tips: Getting The Most Out Of Your Exhibition Stand
28th March 2018
Exhibiting at a conference or trade show isn’t cheap. Not only is there the cost of hiring the stand to take into consideration, there’s all the added extras such as Wi-Fi, scanners and promotional materials. And that’s before you consider… READ MORE
Everyday Promotional Products to Increase Brand Awareness
26th February 2018
Besides our silicone wristbands, the promotional products that yield the greatest results are those that are practical in nature. In other words, they are useful to the end user and in may cases are utilised on a daily basis. And… READ MORE
Promo Products for Taxi Firms, Mechanics and Car Washing Companies
20th February 2018
One of our loyal customer segments is made up of taxi firms, mechanics, car washing companies and car hire firms. Centred around cars, they all do a roaring trade and much of their custom comes from word of mouth and… READ MORE
Create Impact With Promotional Merchandise
7th January 2018
Don’t forget promotional merchandise when planning your marketing activities. According to BPMA 96% of recipients said that promotional merchandise increases brand awareness. 83% of respondents in the same survey said they remembered the brand advertised for an average of 12… READ MORE
How to Evaluate the Past Year and Plan Ahead
3rd January 2018
The last few months of the year can be a good time to take stock and review your objectives and marketing activities for the past year, to work out what went well and where changes are required. Take the opportunity… READ MORE
