Blog

Marketing Advantages of Small Businesses

Marketing Advantages of Small Businesses

26th September 2019

For small organisations and individuals, the prospect of competing with larger businesses can seem daunting. But there are many areas where small businesses have an advantage. Marketing is one of these. The Ability to Create a Personal Experience It’s easy… READ MORE

Promotional Products for Schools

4th September 2019

For the last 15 years Lancaster Printing has supported schools, colleges, universities and LEAs by providing a range of promotional products. We work closely with these educational institutions to provide high quality items that help organise school mealtimes, identify staff… READ MORE

Summer Promotional Products

Promotional Products for Outdoor Events

24th April 2019

With summer just around the corner, it’s time to plan your outdoor events and ensure you order your promotional products on time. We have a range of promo gifts, giveaways and other merchandise, whether you’re planning a sporting event, sports… READ MORE

Festival Season

Festival Season 2019

25th March 2019

It’s that time of year again. The sun is shining and we’re looking ahead to festival season. It seems like each year there are more festivals to choose from, catering to all tastes, and this year is no exception. If… READ MORE

Integrating Promotional Products

How to Integrate Promotional Products into Your Marketing Activities

17th March 2019

It is well documented that the most effective marketing campaigns include integration of carefully-planned strategies, targeted activities, and utilise online and offline channels. Including promotional products into the mix brings together several strands to add impact and create a buzz…. READ MORE

Printed Silicone Wristbands for Fundraising

Fundraising with Printed Silicone Wristbands

4th March 2019

The majority of our customers are businesses. They come from a variety of sectors including education, healthcare, retail and leisure. The businesses we work with know the value of incorporating promotional products into their marketing strategies. They use tried and… READ MORE

Silicone Wristbands: The How And Why

Silicone Wristbands: Small Items, Small Cost, Big Impact

27th February 2019

We have said before that silicone wristbands are, year on year, our most popular products. Not only do we receive significant repeat orders from loyal customers, but we also attract a steady stream of new organisations. We’re always interested to… READ MORE

Silicone Wristbands

Silicone Wristbands And The Customers Who Buy Them

3rd April 2018

Whatever the time of year silicone wristbands are our most popular product by far. We find that once customers have purchased them they return to us time and time again. There are several reasons for this: The bands themselves are… READ MORE

Getting the Most from Your Exhibition Stand

Event Marketing Tips: Getting The Most Out Of Your Exhibition Stand

28th March 2018

Exhibiting at a conference or trade show isn’t cheap. Not only is there the cost of hiring the stand to take into consideration, there’s all the added extras such as Wi-Fi, scanners and promotional materials. And that’s before you consider… READ MORE

Everyday Promotional Products to Increase Brand Awareness

26th February 2018

Besides our silicone wristbands, the promotional products that yield the greatest results are those that are practical in nature. In other words, they are useful to the end user and in may cases are utilised on a daily basis. And… READ MORE

Promo Products for Car Firms

Promo Products for Taxi Firms, Mechanics and Car Washing Companies

20th February 2018

One of our loyal customer segments is made up of taxi firms, mechanics, car washing companies and car hire firms. Centred around cars, they all do a roaring trade and much of their custom comes from word of mouth and… READ MORE

Business Planning for 2018

Create Impact With Promotional Merchandise

7th January 2018

Don’t forget promotional merchandise when planning your marketing activities. According to BPMA 96% of recipients said that promotional merchandise increases brand awareness. 83% of respondents in the same survey said they remembered the brand advertised for an average of 12… READ MORE

Business Planning

How to Evaluate the Past Year and Plan Ahead

3rd January 2018

The last few months of the year can be a good time to take stock and review your objectives and marketing activities for the past year, to work out what went well and where changes are required. Take the opportunity… READ MORE

Custom Foldable Frisbees

Unexpected Promo Gifts

26th September 2017

When it comes to marketing it is generally accepted that large organisations have a competitive edge due to their industry influence and larger budgets. No wonder it is difficult for smaller companies to compete. However, small businesses have their own… READ MORE

Boost Your Marketing

Give Your Marketing a Boost in 5 Easy Steps

22nd September 2017

Is your marketing strategy feeling a little tired? Or has it flat lined and you’re just not getting the results you’re used to? Marketing is an ongoing process. It requires constant monitoring, measuring and tweaking to ensure success. Follow these… READ MORE