2nd August 2017
Traditional marketing is a broad and general term. It is often used interchangeably with offline marketing and refers to those tried and tested techniques that have been with us for years. Traditional marketing can be traced back to the Ancient… READ MORE
9th July 2017
What are promotional products? How can they help your business? Which ones are right for you? How do you get started? These are all questions we hear from prospective clients. Often businesses have an idea that promotional products or gifts… READ MORE
25th June 2017
Looking for summer promotional items? We have a range of branded products to sell or give away when the mercury is rising. Whether you’re planning a festival, sporting event, or are looking for give-aways to support a product launch or… READ MORE
6th May 2017
Advances and innovations in the digital sphere have given small businesses a huge advantage over recent years. The advent of blogging, online marketplaces, and social media, etc. have changed the marketing landscape and made it easier than ever before to… READ MORE
14th March 2017
One of the growing trends in the wedding industry over the last few years is the festival wedding. It’s not difficult to see the appeal, particularly for couples who love live music and camping. Festival weddings combine the great outdoors,… READ MORE
14th March 2017
Where is the time going? We can’t quite believe it’s March already and in a few weeks the clocks will go forward. Isn’t it lovely to go to work and come home when it’s still light? This grey, dreary winter… READ MORE
27th September 2016
Event marketing is the process of developing or taking part in an exhibition, conference, workshop, presentation, etc. to promote your product, service or cause. It provides many opportunities to increase brand awareness, engage with customers and provide additional information. We… READ MORE
26th August 2016
What is integrated marketing? Why is it important? And how do you measure success? The DMA Integrated Marketing Community describes integrated marketing as follows: “Integrated Marketing is an approach to creating a unified and seamless experience for consumers to interact… READ MORE
10th August 2016
During the summer months we sell a large volume of silicone wristbands to schools, colleges and universities. Wristbands have countless practical uses. Universities order them for: Advertising hotline numbers for clearing and new admissions Open day promotions Promoting courses and… READ MORE
10th June 2016
Over the last few years we have sourced hundreds of new promotional products for our customers. Some of these have made it into our online product catalogue and have proved popular. This helps us to keep everything fresh and to… READ MORE
9th March 2016
It’s not easy being a small charity. There are so many fund raising organisations competing for funds. Large charities have bigger budgets and the means to create impressive campaigns. But small charities can compete. The Movember Foundation started with two… READ MORE
22nd February 2016
One of the perks of going to a trade show, exhibition or award ceremony is the event bag or goody bag. It always feels good to receive a free gift but there’s an art to putting together a successful goody… READ MORE
26th October 2015
In last week’s post we looked at people’s perceptions of promotional products and how they influence purchase decisions. The BPMA research we referred to found that the best branded free gift is ‘a useful novelty item that is relevant and… READ MORE
5th October 2015
The BPMA recently carried out research where promotional products were compared to print, web, direct mail and TV. Research results showed that promotional products motivate twice as many people to take action, they invoke loyalty in three times as many… READ MORE
7th September 2015
We’re used to seeing headlines asking whether print marketing is dead. In an increasingly online world where attention spans are decreasing and we consume our information via feeds and timelines, print marketing is often confined to the realms of ‘traditional’… READ MORE
Delighted with my order. I ordered a large amount of snap on wristbands in kids’ sizes and in one colour print. They arrived very quickly as stated during the communication which was brilliant. Carrie was my contact. I picked Lancaster Printing from the search bar and was not disappointed. The product was perfect and all in all from the word go they were fabulous. Thank you Lancaster Printing.
Paul, Pets at Home
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