4th March 2019
The majority of our customers are businesses. They come from a variety of sectors including education, healthcare, retail and leisure. The businesses we work with know the value of incorporating promotional products into their marketing strategies. They use tried and… READ MORE
26th February 2018
Besides our silicone wristbands, the promotional products that yield the greatest results are those that are practical in nature. In other words, they are useful to the end user and in may cases are utilised on a daily basis. And… READ MORE
20th February 2018
One of our loyal customer segments is made up of taxi firms, mechanics, car washing companies and car hire firms. Centred around cars, they all do a roaring trade and much of their custom comes from word of mouth and… READ MORE
3rd January 2018
The last few months of the year can be a good time to take stock and review your objectives and marketing activities for the past year, to work out what went well and where changes are required. Take the opportunity… READ MORE
26th September 2017
When it comes to marketing it is generally accepted that large organisations have a competitive edge due to their industry influence and larger budgets. No wonder it is difficult for smaller companies to compete. However, small businesses have their own… READ MORE
22nd September 2017
Is your marketing strategy feeling a little tired? Or has it flat lined and you’re just not getting the results you’re used to? Marketing is an ongoing process. It requires constant monitoring, measuring and tweaking to ensure success. Follow these… READ MORE
15th September 2017
Students are big business. In 2015-2016 there were 2.28 million higher education students studying in the UK. And it’s not just colleges and universities that benefit from their custom. As the new academic year begins, thousands of supporting businesses market… READ MORE
2nd August 2017
Traditional marketing is a broad and general term. It is often used interchangeably with offline marketing and refers to those tried and tested techniques that have been with us for years. Traditional marketing can be traced back to the Ancient… READ MORE
9th July 2017
What are promotional products? How can they help your business? Which ones are right for you? How do you get started? These are all questions we hear from prospective clients. Often businesses have an idea that promotional products or gifts… READ MORE
6th May 2017
Advances and innovations in the digital sphere have given small businesses a huge advantage over recent years. The advent of blogging, online marketplaces, and social media, etc. have changed the marketing landscape and made it easier than ever before to… READ MORE
27th September 2016
Event marketing is the process of developing or taking part in an exhibition, conference, workshop, presentation, etc. to promote your product, service or cause. It provides many opportunities to increase brand awareness, engage with customers and provide additional information. We… READ MORE
26th August 2016
What is integrated marketing? Why is it important? And how do you measure success? The DMA Integrated Marketing Community describes integrated marketing as follows: “Integrated Marketing is an approach to creating a unified and seamless experience for consumers to interact… READ MORE
9th March 2016
It’s not easy being a small charity. There are so many fund raising organisations competing for funds. Large charities have bigger budgets and the means to create impressive campaigns. But small charities can compete. The Movember Foundation started with two… READ MORE
22nd February 2016
One of the perks of going to a trade show, exhibition or award ceremony is the event bag or goody bag. It always feels good to receive a free gift but there’s an art to putting together a successful goody… READ MORE
26th October 2015
In last week’s post we looked at people’s perceptions of promotional products and how they influence purchase decisions. The BPMA research we referred to found that the best branded free gift is ‘a useful novelty item that is relevant and… READ MORE
Fantastic service. Carrie has been so helpful and has made the process from start to finish so easy. The bands arrived this morning and I am delighted with them. The prices were fantastic and quality excellent. I searched the internet and had quotes and samples from many different companies but the price, customer care and quality from Lancaster Printing could not be matched. Thank you.
Michelle Davies
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