It can be hard for charities to raise the money they need, as a financial investment is often necessary to raise their profile and build brand awareness, but every penny spent on marketing is money diverted from the very cause that needs it.
At Lancaster Printing, we are deeply aware of this issue and so we aim to help charitable causes to achieve their objectives with the minimum possible outlay. Our promotional products are of the highest possible quality standards, our prices are hugely competitive and our staff have vast amounts of experience. We are always delighted to help your charity put together a marketing campaign that includes promotional merchandise – and one that delivers a sound return on investment.
How We Can Help
1. Tailored solutions.
We use our depth of knowledge and industry-leading expertise to guide charities to the most appropriate products for their needs. We do this by developing a good understanding of our clients’ needs and their intentions in order to recommend personalised products that support their overarching marketing campaign goals without harming their budget.
2. Expert Advice.
We have been involved in numerous charity fundraising campaigns, so have a wealth of experience in this area. We can tell you what strategies have been employed successfully by other similar charities and which are less likely to achieve the desired aims.
3. Outstanding Quality.
Whether you opt for personalised pens or hand waving flags, you can do so safe in the knowledge that every single product that we sell has been rigorously tested to meet or exceed our demanding quality standards. We believe that poor quality promotional merchandise reflects badly on your brand, so we support your marketing endeavours by only supplying excellent quality products that are built to last.
4. Affordable Pricing.
Whilst we are unable to subsidise charity orders or supply products free of charge, what we do instead is offer the highest possible quality products at an affordable price. We aim to help our charity customers achieve a return on their investment, by bolstering their brand visibility, raising their profile and expanding their reach.
What Products Are Best for Charities?
All charities are different and they all need personalised products for different reasons. Some will need small, lightweight products to include in direct mail campaigns in the hope that the inclusion of a free gift will encourage donations. Others will want to raffle promotional products to raise much-needed funds. Some will use promotional products as a tactical element in a much bigger marketing campaign. And others will gift promotional products to influencers to expand their reach.
Understanding how you intend to use promotional products is key to selecting the best products for your needs. Pens and fridge magnets are traditionally included in direct mail campaigns as they are easily personalised, lightweight and likely to be used by the recipient, building brand familiarity and increasing the likelihood of future donations. These products can also be used as part of a bigger campaign by including QR codes on them which could direct recipients to a webpage of your choosing, enable them to sign up for more information, or follow you to learn more about your cause and participate in future fundraising efforts.
If selecting products to raffle, pens and fridge magnets are absolutely not going to generate sufficient buzz. In this instance, charities should opt for bigger, more appealing products that will generate excitement among their followers. Think clothing, technology and products that are relevant to your cause. Likewise, if you plan to gift promotional merchandise to an influencer, make it something that they will use regularly, as the more their followers see it, the stronger their affiliation to your cause will become.
For tailored tips and expert advice, talk to the team at Lancaster Printing today. We would be thrilled to help promote your charitable cause.
