You may feel as though all of your clients and customers are online but focusing all of your business advertisement efforts into the digital environment is not the right move. As virtual encounters often give way to miscommunication and confusion, the presence of a tangible token of appreciation grows in value. This is where Lancaster Printing can help your business or charity to stand out from the crowd.
Our range of personalised products are specifically designed to elevate your promotional campaigns, to enhance brand awareness and to create a loyal customer base. With our help, you can elevate your marketing strategy and appeal to your clients and customers in the physical world, as well as the digital one.
Promotional Products Can Increase Brand Awareness
It has been said that a potential customer needs to see an advert seven times before they are compelled to make a purchase. Online, this involves bombarding your potential customers with repetitive and intrusive adverts, which can quickly lead to brand fatigue if the customer is not yet ready to make a purchase.
Providing that same customer with promotional merchandise, however, has the opposite effect. There is no hard sell, no overwhelming of their senses and instead, they are drawn to your business for its continuous, yet innocuous, presence in their lives. Every time they use a pen that is stamped with your logo, see your business name on the front of their to-do list, or use a tote bag in your brand’s colours, it is a gentle reminder that your business is supporting them in their everyday lives.
Each time a customer uses an item of promotional merchandise, they become a brand ambassador for your business, showcasing your brand to friends, family and peers without even realising that they are doing it. This is an effortless way of expanding your brand awareness and building loyalty within your consumer base.
Promotional Merchandise Can Complement Your Digital Marketing Campaigns
Reverse psychology is the friend of clever marketing executives. Tell your target audience that you have a secret, and they want to know it. Make it hard to guess the clues, and they will try harder to decipher them. By creating an air of mystery, you can convince your potential customers to engage in a marketing game, which will increase the likelihood of them purchasing goods or services from your business.
Make this game more interesting with the use of promotional merchandise, and you will truly pique your audience’s curiosity. Mystery in marketing is most impactful when it triggers consumers to interact with your brand, so make personalised merchandise available with little clues printed onto it, such as QR codes, unusual colour schemes, different font styles or a new catchphrase. With some clever planning and the right promotional products, you will soon get customers talking, and when a community begins to speculate, they become a captive audience.
Promotional Products Build Brand Loyalty
Who doesn’t love getting something for free? When you give your customers or clients a thoughtful gift, it creates a lasting positive association with your brand. This is particularly so when the gift is something that the recipient will use in their daily lives. Trolley tokens, pens, air fresheners and fridge magnets are all products that are ideally suited to this purpose, being easy to personalise without affecting their useability.
Branded merchandise Increases Your Professional Appearance
Customers and clients are more inclined to trust a business or charity that projects a professional appearance in its public engagements. This includes ensuring that all employees and volunteers are easily identified as being affiliated with the organisation, so Lancaster Printing’s range of lanyards and wristbands is ideally suited to this purpose.
Our attention to detail means that your logo and brand name will be presented in a clear and sophisticated manner, easily identifying your employees and promoting a professional appearance which will leave a lasting positive impression on customers, clients and members of the public.
In conclusion, there are many ways in which Lancaster Printing can help your business or charity to stand apart from the competition. We can help you to build brand awareness, improve the efficacy of your digital marketing campaigns and foster brand loyalty.
Our exciting range of personalised products is the perfect way to enhance your business advertisement goals and create memorable connections with your target audience. To find out more or to get a free sample of our previous work, please contact us today.
