Branding is a powerful marketing tool. Research shows that children as young as three recognise brands and logos that they see on a regular basis and in a familiar context. Clearly, creating a brand and a logo that speaks to the audience that you want to attract is important. Keeping it present in their lives without them finding it intrusive is essential.
This isn’t as easy as it sounds, as continually bombarding potential consumers can actually create a phenomenon known as brand fatigue which causes them to disassociate themselves from your brand, hiding adverts and unsubscribing from email marketing.
Successful business promotion occurs when you create a desire within your target audience to know more. It is a similar psychological concept to internet dating, creating an ambiance where your chosen subject craves more information about you, your products, and your services.
Online Marketing
With 98% of the UK population using the internet, it would be highly remiss not to discuss the strategy of online marketing. Ensuring that your business’ website is up to date, easy to navigate, and smartphone compatible will go a long way to generating leads, but only if potential customers know how to find it in the first instance.
You will want to optimise your SEO to ensure that your website is on the first page of the search results for all of the major search engines. Creating high-quality content in social media and in other domains will build inward links to your website, which will boost its position in the search rankings whilst also garnering attention on the initial posts. Have a bit of fun with it by joining in with hashtags that are relevant to your product or service but that will expand your reach for little to no extra effort. Here at Lancaster Printing, we use Facebook & Twitter to share what products we have or any new changes to the website. Check them out and give us a follow.
Personalised products
Putting your logo onto a product that customers use is a traditional and effective way of building brand familiarity without putting any pressure on that customer. This is one reason why personalised products have long been a favourite marketing tactic of businesses large and small.
Whether it is including a free personalised pen in a customer’s first order as a thank you gift, or offering a free lanyard or wrist band with your logo on to attendees at a conference that you are presenting at, this is a low-key and low-cost, tried-and-tested business promotion strategy.
Taking personalised merchandise to work-related social events such as festivals or sporting events is a very effective way of highlighting to potential customers, clients, and employees alike that your brand has an ethos of maintaining the well-being of your staff. Measures such as these can improve a business’s reputation, which will stand you in good stead when advertising vacancies or warming up a potential new client.
Here at Lancaster Printing we have a large range of products that can be personalised with your business logo or your motto. This is a great way to keep you in the mind of your customers & encourage people to purchase your products/use your services.
Contribute and Give Back
Standing out from the crowd can be a challenge, but contributing to relevant industry topics, either in person at conferences and networking events or online, will demonstrate very effectively your business’ know-how and interest in furthering the industry.
Equally, contributing to charity can be a worthwhile way of demonstrating your social values but also improving your reach on socials as both you and the charity can discuss your contribution and reach a wider range of individuals. If you or any of your staff are taking part in a sponsored event, promote your business at the same time by providing a range of personalised items, such as sweatbands, drawstring bags or water bottles. Photographs included in your socials or on your website will, again, attract the attention of potential clients and customers without trying to sell them anything.
In Conclusion
Just because the country remains in a fragile economic situation doesn’t mean that nobody is buying. They are buying more carefully from companies whose vision and ethos align with their own. To stand out from the crowd, you will need to creatively promote the best of your brand to make yourself a comfortable and welcoming presence in their lives. This way, when they need something that you can provide, yours will be the first company that comes to mind.
If you need help promoting your brand in a creative and unique way then take a look at our wide range of products. We have something for everyone no matter what industry your business is in.
