As we come to the end of yet another year, we start to plan for the next. The relentless pace of marketing is unabated by festivities and as such, Lancaster Printing will be by your side, helping you to stay at the forefront of your industry sector, fulfilling your customers’ needs and keeping them coming back for more.
This year has seen many businesses relying heavily upon digital marketing tactics as 5G and the Internet of Things have gathered pace, yet a trend we have noticed is for customers to reduce their social media usage, claiming brand fatigue and advertising overwhelm. This means that for many businesses, increasing their spend on online marketing will have minimal impact in terms of leads converted.
So, As We Enter the Year 2025, How Should You Promote Your Business?
1. Be a Visible, Real Presence.
Attend local events, write articles for your local newspaper or bulletin, donate to or promote local charities, speak at public events. By becoming a visible presence in your community, your target audience will begin to understand who your company is and what it stands for. By putting a face to the name, they will also be less inclined to ignore or scroll past the online adverts that you do put out there as they will be bound by brand familiarity to show their support.
2. Add Your Logo to Your Products.
If your logo does not already feature on your products, it should. This is because every time a customer uses a product and likes it, they will unconsciously check its credentials and store this information in their memory. This is why people can immediately recall their favourite television programme from their childhood but not their current debit card PIN number. The lasting association delivered by personalising a product is a phenomenon known as brand recall, and it is vital to maintaining customer loyalty.
3. Show Your Thanks.
It has been a hard year financially for many, with the loss of the winter fuel payment, increased energy price caps and soaring food prices. Yet people are still frequenting their favourite brands, and for this, they should be thanked. It might not seem a lot to you but it would mean the world to your customers to know that you appreciate them, so consider including a hand-signed letter of thanks with each order or even a small free gift, such as a pen, notebook or travel card holder. Demonstrating your appreciation in this way will engender loyalty and generate word of mouth recommendations, growing your market share with minimal cost and no invasive advertising techniques.
4. Tailor Your Communications.
Rather than broad brush advertising in which you show the same advert to everyone, tailoring your communications to suit the needs and preferences of your individual customers will make them feel important and reduce the chances of them suffering brand fatigue and disassociating themselves from your brand. Your communications should be concise and relevant and make your customers want to know more. For this reason, keep the text short and sweet and include an obvious call to action, such as a link to the relevant page on your website. Directing traffic in this way also allows you to analyse the success of your campaign and to modify it as needed.
By embracing these four marketing strategies, you should see a marked increase in lead conversion with minimal additional spend. Remember that where your marketing strategy includes the use of promotional products, they must be high quality and representative of your brand’s values. They should deliver utility to your customers and clearly bear your business name, logo and website URL. Customers will invariably judge you on the quality of the promotional merchandise you supply, so to ensure that the products you choose are relevant and of the highest quality standards, please contact the team at Lancaster Printing today.
Our experience in this area is unmatched and we can help you to achieve your marketing aims and deliver a sound return on investment. To find out how we can help your brand reach new heights in 2025, please speak to us today.
