Students are big business. In 2015-2016 there were 2.28 million higher education students studying in the UK. And it’s not just colleges and universities that benefit from their custom. As the new academic year begins, thousands of supporting businesses market to new and returning students in towns and cities across the UK. This includes private landlords, public transport companies, local shops, eateries, take-aways, taxi firms, supermarkets, bars and leisure centres.
With such a large customer base it makes sense for businesses to make the most of this opportunity. One way they do this is through promotional products. Each year we provide countless organisations with branded products to target their student clientele.
1. and 2. Fabric and Silicone Wristbands
Always a firm favourite with young people, fabric and silicone wristbands are a popular choice. They are used during Freshers’ Week and at countless events throughout the year. We even provide glow in the dark versions for night-time events. Local businesses that have built up a cult following with their student customers also provide them.
3. Keyrings
Who doesn’t use keyrings? As students move into their halls of residence and shared housing, make sure it’s your business name they see each time they open the front door.
4. Travel Card Holders
Many students don’t have their own cars and so rely on the public transport system. This means purchasing travel cards to save money. Our travel card holders can be printed with your branding, logo or message. Passes are often used several times a day, providing ample opportunity for repeated exposure.
5. Trolley Tokens
We all know how annoying it is to arrive at the supermarket and realise you don’t have a pound coin for the trolleys. Trolley Tokens make a practical promotional gift. They can be placed in purses, wallets or back pockets when not in use or we can provide keyrings.
6. Paper Wristbands
For establishments hosting student events, paper wristbands make a versatile alternative to tickets. They are secure and attractive and are much less likely to be lost or accidentally thrown away. They also provide a memento of the event.
If you market to students and would like to order promotional products in time for the start of the new academic year, contact Carrie now on 01524 230 300. We provide a good range of products that can be fully customised with your choice of logo, message or artwork. We also offer fast, efficient turnaround times. If you can’t find what you’re looking for on the website, let us know and we will source it for you.
